Abbiamo creato questo strumento per aiutare i marketer a posizionarsi più in alto sui motori di ricerca e ricevere più traffico. It is among the tools used by the Digital Marketing industry and SEO. After clicking the "Check Authority" button, Ahrefs will analyze the website. Keywords that contain your seed in the order it's written. This keyword doesn’t get a ton of search volume. Tính năng chính của Ahrefs là để phân tích. MonitorBacklinks. Boosting your website's ranking means more traffic, leads, and business growth—now that's a win-win! With an arsenal of killer tools, Ahrefs has got you covered. Se qualcuno aggiunge un link al tuo sito, allora hai un link da essi. Go to their website and click on the “Start Free Trial” button to get started. Clayton Charles Guida [1] ( / ˈɡwiːdə /; born December 8, 1981) is an American professional mixed martial artist, currently signed to the UFC competing in the Lightweight division. I redirect (reindirizzamenti) 301 sono un concetto abbastanza semplice. Ahrefs’ Paraphrasing Tool uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. 5 Check performance. 22. 4. Most of the features are useful for marketing professionals who promote sites in search engines. 14. If you like it and you want a paid version, Ubersuggest is still WAY more. Check for local intent. Hướng dẫn sử dụng tính năng Keyword Explorer của Ahrefs. Smell the Roses at the Butchart Gardens. AhrefsBot is a web crawler that compiles and indexes the link database for the Ahrefs digital marketing toolset. For beginners and intermediates, a simple option is to canonicalize faceted URLs to their master category or subcategory. Ma prima, vediamo alcune basi. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. | Meaning, pronunciation, translations and. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. Với những gợi ý này, bạn có thể xây dựng bộ từ khóa để triển khai SEO cho website của mình dễ hơn, đáp ứng thị hiếu và nhu cầu của người dùng hơn. Per compensare la monotonia del testo, la guida è corredata da screenshot di Bing Ads, oltre a diagrammi di case studies fittizi. Most businesses paying a monthly retainer for SEO will pay between $500 to $1,500 per month. Ahrefs’ dataset is probably the best of all SEO tools. Custruì una basa di dati. 1. By Tim Soulo. Clayton Charles Guida (/ ˈ ɡ w iː d ə /; born December 8, 1981) is an American professional mixed martial artist, currently signed to the UFC competing in the Lightweight division. Questa guida ti aiuterà a capire cos’è il content marketing, come spiegarne i benefici ai tuoi amici e colleghi marketers e come iniziare. Content Marketing: una Guida Completa per il 2021 Ottieni più traffico e clienti creando e promuovendo contenuti. Amazon Associates is the absolute best affiliate marketing program for beginners. By the way, for keyword research, you have to open the Ahrefs Keyword Explorer tool, then enter your keyword (s) and get an overview, and you. Ma capire come sono collegati a SEO è molto più complesso. ウェブサイト・オーナーは無料。. E-A-T stands for expertise, authoritativeness, and trust. Step 1: Sign Up for Ahrefs. Ahrefs' SERP Checker shows you how much organic search traffic the top results get from all the keywords they rank for. 可见性：从跟踪的关键字到您的网站的所有点击的估计百分比。. Ahrefs’ Paraphrasing Tool uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. Guida Ahrefs Completa: Strategie SEO Avanzate 2023 Introduzione. On the menu bar, click “Tools and settings” > “Planning” > “Keyword Planner. Instead, try to write a subject line that describes the reason for your email and evokes curiosity. Non tutte le parole chiave vanno bene per una landing page. Matalan’s performance report pulled data from Hotjar Feedback tools into Google Data Studio (now Looker Studio) 3. Visualizza link follow e nofollow: maggiore è la qualità dei backlink follow di un sito, più affidabile è agli occhi di Google. Discover new keywords. Ahrefs offers four pricing plans which include: Lite: $99 per month when billed monthly and $83 per month when billed annually. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. In altre parole, hai bisogno di un piano strategico e di tracciare tutte le parti del progetto. Most SEOs know it as a “backlink checker” that competes with Majestic, Mangools, Moz, and Semrush. Never run out of content ideas again. Anche se può sembrare simile a Google Alerts, Ahrefs Alerts offre maggiori informazioni e approfondimenti, stando al nostro mini studio su entrambi gli strumenti. Non c’è motivo di creare contenuti per il solo gusto di farlo. “social media marketing” — in quanto Ahrefs non è utile a questo scopo. Head of Content @ Ahrefs (o, in parole povere, sono la persona che fa sì che ogni articolo pubblicato sul nostro blog sia EPICO). Name the portfolio. At its peak, on August 19, 2022, Ahrefs reported that Conch House received an estimated 6. ·. Trigger. Reaction score. Just search for any word that defines your niche in Keywords Explorer and use the search volume filter. If you prefer to stick with a month-to-month plan, your monthly payment. Dicono anche ai browser in che modo dovrebbero mostrarla ai tuoi visitatori. Keyword research entails research, analysis, and application of search terms people enter into search engines to gain data insights to help optimize organic traffic or use for marketing purposes. Their cheapest plan “Lite” ($69/month), is about 30% less expensive than Ahrefs ($99/month). Data from Ahrefs. Cos’è un Backlink? Come ottenere più Backlink. Le Search Engine Results Pages (SERPs) sono le pagine che Google e altri motori di ricerca mostrano come risposta ad una query di ricerca dell’utente. 55 lessons · 7 hr 4 min. L’outbound marketing è una forma di marketing che lavora sull’interruzione, nella quale spingi un messaggio o un prodotto verso un potenziale cliente attraverso chiamate a freddo, email, posta, ecc…. Utilizza una piattaforma. Si focalizza sull’ intero funnel (invece che sul cosidetto “top of the funnel”) e utilizza un metodo scientifico che consiste nei seguenti. 1. Enter a competitor’s domain in the Target section. The marketing funnel (also known as the purchase funnel or sales funnel) is based on the Awareness-Interest-Desire-Action (AIDA) model, first developed in 1898 by E. And More. If you put a giant authority site into SEMRush, you’re going to see keywords that are WAY too competitive. Both parties need to understand the context. C ontent angle. Benvenuti alla guida completa su Ahrefs e alle strategie SEO avanzate per il 2023. 13. You can explore the tool and at the same time learn. 79 CAD) per month when paid annually. Find rankings for specific keywords using the inbuilt filters and search functionality. [7] A professional competitor since 2003, Guida also formerly competed for Strikeforce, the WEC, King of the Cage, and. ’These keywords might not. What is Ahrefs? Ahrefs is a powerful SEO tool that is designed to help website owners improve their online presence. Redirect tracer with HTTP Headers. SEO drives 1,000%+ more traffic than organic social media. With it, you can discover thousands of relevant keyword ideas based on your. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. Ahrefs har en sektion der hedder “Content Explorer” som er mindst ligeså meget værd som deres evne til at finde backlinks, eller til at finde søgeord med deres “Keywords Explorer”. Installa un buon plugin per la SEO. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. Ecco alcune cose che può aiutare con: Aggiunta di titoli, meta descrizioni, tag OG e altri meta tag a post e pagine;Check if you satisfied search intent. 去年，我们将网站的自然搜索流量提高了250％。. Ahrefs ti mostra il quadro completo dei link follow e nofollow per qualsiasi target. Overall, Serpstat is cheaper than Moz, Ahrefs or SEMrush. Ahrefs provides a great suite of SEO tools that includes keyword research, backlink analysis, rank tracking, competitive research, content gap analysis. After the analysis is complete, go to the “Backlink profile” section and click on “Backlinks”. See examples of GUIDE. With Ahrefs’ Rank Tracker, you get data on a total of 15 features: In the upper graph, “blue” covers the tracked SERP features owned by your website. If that isn’t the case for your services, it’s not a local SEO opportunity. Here’s how to see a page’s live backlinks: Go to Site Explorer. New project setup is easy. #10. Những chỉ số và thuật ngữ trong Ahrefs dưới đây sẽ giúp bạn hiểu rõ hơn để sử dụng công cụ này. As with these types of metrics, these tools do not represent an official score but a. Ahrefs is a powerful SEO tool that helps analyze and optimize websites. This data can be extremely helpful in identifying areas where your SEO efforts need improvement. Gaurav Singh Parihar. Unlinked mentions – Ask to turn the mention of your brand into a link. Using Ahrefs for keyword research is easy. Ahrefs provides all the tools you would want in your SEO toolkit. A crawler is an internet program designed to browse the internet systematically. Tell them to update each link where possible. January 26, 2023 4 min read. Ahrefs offers a user-friendly interface with easy-to-interpret data, while Google Analytics provides extensive customization possibilities. e. Ahrefs Review & Tutorial 2023: How To Create Content That Sticks & Build Links That Count. Ahrefs’ Paragraph Generator can be utilized to quickly generate engaging and informative paragraphs for various types of content. Just enter up to ten words or phrases and choose from one of six keyword ideas reports. Ahrefs is the most powerful tool for SEOs who focus on backlinks, while it's more than enough for people who are trying to maintain their website, come up with new keywords to write about, and have an eye on the competition. Abbiamo incluso idee e consigli da parte di 15 esperti di content marketing per darti un vantaggio di partenza per il 2021. Ahrefs. This is a tough one because both have strengths and weaknesses. Le campagne di marketing del prodotto vengono utilizzate dalle aziende per introdurre un prodotto (o una caratteristica di un prodotto) nel mercato. Discover keyword ideas, all day long. Ahrefs will provide you with a list of relevant keywords and their search volume. Email Marketing Certification di HubSpot. If you want to learn SEO, you’ve come to the right place. GR0 is a digital marketing agency that empowers clients to build powerful online brands with an aggressive organic search strategy. Enter a broad description of your product into Ahrefs' Amazon Keyword Tool and check one of the five keyword ideas reports to see the most popular related search terms. Share it with the appropriate team members. Her kan du lede efter trending topics indenfor et område du skal skrive noget om. However, SEMrush packs more tools into the screen and you can access plenty of customer support resources right from the dashboard. Find relevant keywords from our database of over 8 billion queries. April 20, 2021 46 min read. So unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks. 1. It’s 100% focused on backlinks. Get Upto 40% Discount or 2 FREE Months and Save up to $99 on Ahrefs Plans and Save up to $200 on this Top SEO Tool Sale. 53. La ricerca organica si riferisce ai risultati non a pagamento proposti da un motore di ricerca. Non abbiamo idea di come li conti Google. Se salti questa fase, creerai solo più lavoro per te e perderai informazioni importanti. Translate, then optimize. In the real world, people don't always link with. Il tag H1 è un heading HTML che viene utilizzato comunemente per segnalare il titolo di una pagina. 6 tool gratis per la ricerca delle parole chiave (da fare impallidire Google Keyword Planner) Digita la tua categoria / tipo di attività (es. La ricerca organica si riferisce ai risultati non a pagamento proposti da un motore di ricerca. Ahrefs es la herramientas SEO más fuerte del mercado y mi herramienta de SEO favorita de todos los tiempos. This traffic estimate data is exclusive to our SERP Checker. Nella tua keyword research, dovresti concentrarti su queste parole chiave. I Backlink sono link dalla pagina di un sito a quella di un altro. Scegli le lingue e le località. Sono composte da risultati organici e a pagamento. Ahrefs is a subscription-based link-building and SEO tool that helps you rank higher in search engines. They have a huge keyword database with 19. Distribute the connector (Share or publish). Campagna di marketing del prodotto. ( Pro Tip: Pick a competitor that’s around your size. Semrush comparison. This will give your site a speed boost for that country. With the Ahrefs Gratis version, users can access a limited set of features from the full Ahrefs tool without. Il nostro prodotto può essere brevemente menzionato. Improved Visibility:How Ahrefs does SEO: 7 unconventional lessons in product-led content marketing. The generated text combines both the model's learned information and its understanding of the input. 13 Chỉ số và thuật ngữ trong Ahrefs. Sei nel posto giusto. 60, this term has a super high commercial intent. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. Come Ottenere Citazioni per la Local SEO (Guida Completa) By Joshua Hardwick Reviewed by Sam Oh. Awareness (Consapevolezza) – Quando l’utente viene a conoscenza del tuo marchio, prodotto o servizio. Modern keyword research uses AI to. Bienvenido a nuestra cuenta españolizada :) Nuestro blog en español - Vídeo. Va conține toate datele necesare pentru a analiza o adresă URL specifică, o subpagină, un subdomeniu sau colectiv întregul prefix al subpaginii. Ahrefs. In questo articolo, esploreremo come utilizzare Ahrefs per migliorare la visibilità del tuo sito web sui motori di ricerca e ottenere risultati eccezionali nel prossimo anno. By Michal Pecánek Reviewed by Joshua Hardwick. The Ahrefs Certification Course will teach you how to use Ahrefs’ tools, data, and SEO metrics to improve SEO for your website. 1 Keyword research. Pick pricing plan which fits for your needs best. Similar to search engines, we crawl the entire web 24/7 and store petabytes (1PB = 1000TB) of information about live websites – like how they link to each other and what keywords they rank for in search. io can be a great tool for finding keywords. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Enter any broad topic into Keywords Explorer to see thousands of relevant keyword ideas in seconds. Keywords explorer — Keyword Difficulty Checker has a prominent place in this tool. The better your backlink profile quality (mostly meaning the quality and number of your referring domains), the higher your AR will be – and the higher your search engine rankings will be. I’m going to give you pretty much all of the tips and tricks I know of for Ahrefs. Moz – Yes, a 75% discount. Controlla l’alt text per alcune immagini nella pagina. The closest alternative to Ahrefs is without doubt SEMrush. Cosa imparerai con questa guida: Perché le SERP sono importanti per la SEO. 下面是步骤。. It offers valuable insights into competitor strategies, keyword research, backlink analysis,. If you want to learn SEO, you’ve come to the right place. 000 visite di ricerca mensili in soli pochi anni. Once you’ve found the content you want to beat, the next step is to make something even better . Which makes comparing their pricing to Semrush a little more complicated. Keysearch 5. Quindi, invece di chiedere a Google di estrarre le informazioni chiave da qualcosa del genere…. ”. Focus on the right topic. Abbiamo scritto questa guida per principianti per aiutarti a capire alcune basi e dove impiegare il tuo tempo per massimizzare i tuoi sforzi. Longtail Pro 12. 1. 1. Il modo in cui farlo dipende dal canale per il quale stai creando i contenuti. PageSpeed Insights (PSI) is a free tool provided by Google that analyzes a page’s desktop and mobile performance and provides suggestions for improving its speed and user experience. 000 monthly searches for the keyword. What it is: Ahrefs is a premium SEO platform with various tools that measure and report on SEO performance. September 14, 2023. e. I motori di ricerca scansionano il web utilizzando dei bot che prendono il nome di spider. A small team passionate about technology and SEO. This will add the new keywords to the existing list of tracked keywords, and Ahrefs will start reporting on movements for those keywords as well. Scopri il traffico organico dei tuoi concorrenti 2. Panoramica di Site Explorer. Ci sono risorse aggiuntive a. For example, your goal with. txt. Campagna di brand awareness. Iniziamo dal principio. This list is ordered by its monthly search volume. 14. In YouTube studio, you can see the average view duration for all of the keywords you rank for. 4. If you want to see search volumes and metrics for an existing list of keywords, click “Get search volume and forecasts. Great performance in search results can be achieved through high-quality content, website speed optimization, and a strong backlink profile. You do this by ranking in organic search results. 1. CognitiveSEO 6. 1. Key stats . In questo articolo utilizzeremo queste componenti per analizzare le strategie di marketing di 3 diverse aziende impegnate in diversi settori, così da farti capire come tutto funziona a livello pratico. Backlink anchor text — Analyze anchor texts to see how your competitors optimize their backlink profiles. 3% of all website traffic comes from organic search. Check if this is the case for your site by installing Ahrefs’ SEO Toolbar, visiting a few faceted URLs, and checking the “Indexability” tab. REFERENCE GUIDE definition: A guide is a book that gives you information or instructions to help you do or understand. Segui la nostra comprovata strategia per migliorare il posizionamento e le visualizzazioni su YouTube. I link sono la moneta del web. So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate value from. Align your content with the “three Cs of search intent”. This beginner’s guide, consisting of seven chapters, has everything you need to understand the basics of SEO and start ranking higher. In questo articolo utilizzeremo queste componenti per analizzare le strategie di marketing di 3 diverse aziende impegnate in diversi settori, così da farti capire come tutto funziona a livello pratico. Crea un’esperienza utente positiva. Using structured data feeds Google information. Some ecommerce SEO platforms do this out of the box. Campagna di e‑mail marketing. Se l’attributo alt è assente, vedrai un avvertimento. If there’s a map pack and/or some local “blue link” results, it has local intent. You can also connect to data sources from the Supermetrics Hub. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. I siti che ne hanno molti sono etichettati come “autorevoli” e sono ripagati con posizionamenti migliori all’interno di Google. Ahrefs is an all-inclusive search engine optimization toolset that offers a myriad of functions to manage and optimize search engine rankings. Ma ben prima che Google nel 2016 terminasse ufficialmente il supporto della toolbar Pagerank, non forniva più aggiornamenti già da molti anni. If a broken link building opportunity is unlikely to lead to high-quality links, it’s pointless pursuing it. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. Ahrefs was launched in 2011 as a website backlink analysis tool. As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR);Comece hoje mesmo a usar o Gerador de Palavras-Chave da Ahrefs para encontrar ideias de palavras-chave vencedoras. July 31, 2023 10:33 AM. Inoltre, il metodo di conteggio dei link è solo una parte dell’equazione. 100k+ SEO professionals across the world use it in their daily work. GA rappresenta un valore stimato dell’85. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. Quindi se non hai esperienza nell’utilizzo di strumenti SEO come Ahrefs, in questa guida troverai 11 esempi su come utilizzare facilmente e velocemente il nostro strumento per un riscontro immediato. Ahrefs is a set of tools for working with the site at all stages: from competitor analysis and structure planning to taking current positions and analyzing the result. Semrush, on the other hand, has a free version. Annual subscriptions starting at $82/month (personal) and $832/month (agency). Additionally, explore the "SERP Overview" to analyze the top-ranking pages and their. Ahrefs’ Broken Link Checker is powered by the largest live backlinks database in the industry. SEMrush is one of the most popular SEO tools on the market. Over $50M in annual recurring revenue. The typical development lifecycle of a Community Connector is as follows: Build a connector. Troverai anche link a risorse utili dal nostro Blog SEO e dal canale YouTube, così potrai forgiare il tuo percorso verso la. Backlink Profile. Il tag del titolo, o tag title, è una delle prime cose che appare davanti agli occhi di chi cerca qualcosa su Google: Renderlo accattivante può quindi invogliare l’utente a scegliere la tua pagina rispetto alle altre che si posizionano nella SERP. You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery. Buyseotools. 1. : to direct, supervise, or influence usually to a particular end. Per questo motivo, molti professionisti SEO vedono PageRank come una metrica sorpassata ed irrilevante. Updated over a week ago. PR – Give them a killer story to cover. Bottom Line: Ahrefs is an SEO tools suite with one of the best backlinks databases, a site crawler, a rank tracking engine, and a keyword tool that goes beyond anything in the market. That’s why it gives you a prediction of how many referring domains you’ll need to get to rank in the top 10 results, which has nothing to do with outranking the #1 result for your target keyword. Method. It runs on a scale from zero to a hundred. プロになる準備はできていますか. Questi seguono i link da una pagina all’altra, al fine di trovare nuovi contenuti e aggiungerli al loro indice. Campagna di marketing del. Ahrefs plans, pricing & trial. Su YouTube, puoi dedurre la “soddisfazione” dell’utente guardando alla fidelizzazione del pubblico. To check a query for local intent, Google it and check the results. The Ahrefs dashboard showing a summary of SEO performance over time. Mangools 4. 5. Step #2: Choose Your Tool. Começar. 3. Design your blog. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. Ahrefs' keyword database has 19. Lo usiamo principalmente per: Google Analytics 4 (GA4) è un tool di web analytics di Google che permette di tracciare e misurare il traffico degli utenti e il loro relativo comportamento sul tuo sito (gratuitamente). Ahrefs là một công cụ hỗ trợ SEO, chuyên dùng để phân tích các chỉ số của website lớn nhất hiện nay. Enter the dead page’s URL. Se qualcuno aggiunge un link al tuo sito, allora hai un link da essi. Pros. 1. There are two ways to. Solitamente, una parola chiave deve avere un intento tendente al transazionale per far sì che Google mostri delle landing page nei risultati di ricerca. This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz. Our crawler is the second most active after Google, and we update our backlinks database with fresh data every 15 minutes. Ahrefs group buy is a great way to get all these amazing tools at a low price! Ahrefs Group Buy: The Best SEO Tool To Increase Your Traffic. Method 1: Block Ahrefsbot With robots. Devi sapere chi saranno le persone coinvolte, i ruoli, le scadenze e avere un processo che ti permetta di tracciare tutto. You have two options here: Change the frequency Ahrefsbot can visit your site. Check the “Save as TXT for upload to Google Disavow Tool” box and click “Ok”: You can add comments to annotate each update of. Il PPC (Pay-Per-Click) marketing è una forma di pubblicità online dove gli advertiser pagano una commissione ogni volta che qualcuno clicca sul loro annuncio. Ci sono risorse aggiuntive a cui forniremo dei link nel corso della guida, e altre ancora alla fine per farti approfondire alcuni aspetti. Click the Content Gap report. ”. June 4, 2020 10 min read. Per prepararti alla migrazione del sito, devi sapere quali cambiamenti dovranno essere effettuati e chi dovrà essere coinvolto. Segui questi 7 passaggi per iniziare ad eseguire dei test SEO: 1. Quindi se non hai esperienza nell’utilizzo di strumenti SEO come Ahrefs, in questa guida troverai 11 esempi su come utilizzare facilmente e velocemente il nostro strumento per un riscontro immediato. 1. Il nostro prodotto può essere brevemente menzionato. The left-hand menu allows easy access to various tools and reports for in-depth analysis. 0. : to act as a guide to : direct in a way or course. Check if this is the case for your site by installing Ahrefs’ SEO Toolbar, visiting a few faceted URLs, and checking the “Indexability” tab. 6 Check these bonus SEO insights & reports from Ahrefs Site Audit. Look no further than Ahrefs, a comprehensive SEO tool that can help you identify and analyze the strengths and weaknesses of your site’s content and backlinks. Step #5: Choose a Keyword. Alcuni esempi di canali sono la SEO, i social media, e l’email marketing. Ahrefs Gratis is a term that refers to the free version of the Ahrefs tool. Elmo Lewis, an advertising advocate. By year five, that had grown to $10 million. Ahrefs offers subscription packages for any budget. General SEO. Keywordtool. 7M organic traffic. Given that we have nearly 100 million keywords in our US Amazon database alone, this usually results in hundreds or thousands of keyword ideas. In altre parole, hai bisogno di un piano strategico e di tracciare tutte le parti del progetto. Ahrefs hit the ground running with a successful launch and ARR of $1 million in the first 12 months. ”. Ahrefs is used to do backlink analysis, keyword research, track positions of pages, and compare SEO visibility scores.